Edmonton ad. community celebrates their best

Creative juices flowed through the troubled waters of an economic downturn last week at the 30th Annual Advertising Club of Edmonton (ACE) Awards gala. Industry professionals unabashedly celebrated success and promoted their clients.

“Our advertising community proves time and time again that it has the chops to ‘tell’ and ‘sell’ in engaging ways – to help mitigate business challenges,” Dennis Lenarduzzi of RED - The Agency, said.

Although libations flowed freely at the welcome reception, at least two party-goers were moderate in their approach. Tracy Hyatt and Jennifer Windsor spent the last month abiding by the Canada Food Guide on a budget of just $80 for the entire four weeks; a project they called the “working poor diet.” It was their first meal since taking up the challenge. Eyes slightly glazed, with a tired smile, Hyatt can only say “I’m starving” and that she’s more than ready for the three course dinner that awaits them. It’s “a bitter-sweet ending” to their crusade, Windsor writes on their blog. Their aim was to publicize the links between poverty and nutrition.

Happily, a nutritious and delicious feast was in the cards. Southwestern beef tenderloin was the meal’s crowning jewel, with a trio of lemon blackberry cake, hazelnut chocolate pate and vanilla bean ice cream with blackberry coulis for desert. Dave Babcock and the ACE Orchestra provided after-dinner entertainment. Beth McIntyre, a founding member of the Advertising Club of Edmonton, was honoured.

Awards were also handed out for excellence in all things ad-related, from copywriting to art direction to guerilla marketing. Freckle Creative earned a nod for its work on the Lakeland Credit Union annual report, which was themed “rooted and reaching” and featured a mosaic of fall inspired colours in botanic shapes throughout the document. Calder Bateman Communications brought home a whopping seventeen awards, including ‘best newspaper campaign’ and ‘corporate identity’. The ‘best in show’ award, however, went to DDB Canada for its work on the Rexall Edmonton Indy.

Party guest Rob Jennings admits that he probably chose “the most inauspicious moments in recent history” to start his business, Starburst Advertising, but the risk has paid off. “Conventional wisdom says that organizations tend to cut marketing budgets when times are tough,” he says, “That may be the case, but I have also found that some organizations are taking advantage of the economic climate to make a strong grab at mind or market share from their competitors. Edmonton is also a government town and governments have communications needs, such as public awareness or social marketing campaigns, that don't go away just because the economy is temporarily slowing. My business is doing very well, and when we make it through the economic downturn I will be very well positioned.”

Local actor Chris Craddock hosted 500 guests, including: Jim Smith, producer with Image West Films, Terry Cowan, director of advertising for the Brick Group, John Windwick, VP marketing for ATB Financial, Ania Smith, marketing director of Axial Corporation, Kristin Gibson, senior designer at Woodward Design, Mieke Higham of the Edmonton Arts Council, and sound designer Brad Belcher.

Published in National Post, March 14 2009